#Location adwords editor install#

I’ve read some well-known books which advocate deleting the keyword and then creating it again in a new Ad Group. Well, it depends how you restructure the account.

What about the keyword history? Will it be lost?

A high performance keyword just isn’t as cost-effective in amongst lots of under-performing variations in one huge Ad Group. Isolating effective keywords using ‘peel and stick’ generally improves CTR’s as your advert can be much more targeted. Peel and stick? It’s the process of pausing a better performing keyword (generally with high click-throughs) and placing it in its own highly targeted Ad Group. If an Ad Group contains one particularly well-performing keyword then we look to ‘peel and stick’. Editor allows me to get things right offline, so I can be confident everything works well before going live. This frequently involves a lot of restructuring as accounts may have been set up with 10’s if not 100’s of keywords crammed into the same Ad Group. I find AdWords Editor incredibly useful when taking over management of existing client PPC campaigns.

#Location adwords editor install#

You install Editor on your local machine, download your current configuration and make changes to your account offline until you are happy to upload the changes. If you’re not already familiar with AdWords Editor it’s a great offline tool from Google to speed up creation and management of AdWords accounts. In actual fact – how did we cope before AdWords Editor? I can’t imagine my working life without it now.